Child development
Brain-building happens when you and your little one are interacting with each other


Right from birth, every time you play with your baby, use silly voices, or even sing, you’re not just bonding, you’re building their brain.

We’ve teamed up with Vroom™ to give you some fun and easy tips to help you bring even more LookSaySing and Play into your daily routine with your baby. 

Whether it’s bathtime, bedtime or you’re washing up, playing with your baby, using silly voices, or even singing can build their brain right from birth. It’s a great way to have fun while making your bond even stronger.

Updated: 16/05/2023