Privacy Notice - Email Marketing
What this privacy notice is for
Our core data protection obligations and commitments are set out in the council’s primary privacy notice at
This notice provides additional privacy information for:
- Email Marketing
Updating our privacy notices
We may update or revise our privacy notices at any time so please refer to the version published on our website for the most up to date details
What we use your information for
We collect your personal information for the following purpose(s):
- To send information or notifications about events, news and issues happening across the borough
What categories of personal information we use
Personal information can be anything that identifies and relates to a living person. This can include information that when linked with other information, allows a person to be uniquely identified. For example, this could be your name and contact details.
The law treats some types of personal information as ‘special’ because the information requires more protection due to its sensitivity. This information consists of:
- Racial or ethnic origin
- Sexuality and sexual life
- Religious or philosophical beliefs
- Trade union membership
- Political opinions
- Genetic and bio-metric data
- Physical or mental health
- Criminal convictions and offences
In order to carry out these purposes we collect and obtain the following personal information.
|
Category of personal data |
Special/ Sensitive |
|---|---|
|
Email address, Name, Postcode, Date of birth, Interests |
No |
Legal basis for processing
The legal basis for processing and or sharing your personal information is:
To send information or notifications about events, news and issues happening across the borough based on opt-in consent.
Information sharing/recipients
We don’t share your data with any third parties except in order to use the MailChimp platform to manage email marketing services
Data transfers beyond EEA
MailChimp has annually certified their agreement to EU/US and Swiss Safe Harbour Frameworks since 2007. They have certified our agreement with these Privacy Shield Frameworks. See their Privacy Policy for more details. Under MailChimp's Terms of Use and Privacy Policy, we are be compliant with all applicable laws.
Automated decisions
If you decide to unsubscribe from our email marketing service MailChimp will automatically remove your data from their platform.
How long we keep your data
Your data will be held on the MailChimp platform but you can unsubscribe or update your preferences at any time by clicking on the respective links contained in every email we send. Alternatively, please follow the links to unsubscribe, or to update your preferences.
Where can I get advice
More information on how to seek advice in order to exercise your rights, raise a concern or complain about the handling of your personal information by the council can be found at