Privacy Notice - Email Marketing

What this privacy notice is for

Our core data protection obligations and commitments are set out in the council’s primary privacy notice at

This notice provides additional privacy information for:

  • All recipients of our email marketing
  • Oldham Council administrators for Mail Chimp and Klaviyo

Updating our privacy notices

We may update or revise our privacy notices at any time so please refer to the version published on our website for the most up to date details

What we use your information for

We collect your personal information for the following purpose(s):

  • To send information or notifications about events, news and issues relating to Oldham Council 

What categories of personal information we use

Personal information can be anything that identifies and relates to a living person. This can include information that when linked with other information, allows a person to be uniquely identified. For example, this could be your name and contact details.

The law treats some types of personal information as ‘special’ because the information requires more protection due to its sensitivity. This information consists of:

  • Racial or ethnic origin
  • Sexuality and sexual life
  • Religious or philosophical beliefs
  • Trade union membership
  • Political opinions
  • Genetic and bio-metric data
  • Physical or mental health
  • Criminal convictions and offences

In order to carry out these purposes we collect and obtain the following personal information.

Category of personal data



Email address, Name, Interests


Legal basis for processing

The legal basis for processing and or sharing your personal information is:

To send information or notifications about events, news and issues happening across the borough we use the lawful basis of consent where you have signed up to recive news letters from us and also legitamate interests for notifications and news letters for Oldham Council staff.

Information sharing/recipients

We share your data with the following organisations:

  • Internally within Oldham Council and it's partner organisations e.g Miocare
  • Mail Chimp email distirbution platform
  • Klaviyo email distribution platform

Data transfers beyond EEA

In order to send nerwsletters and notifications to you we share your data with organisations based in the United States.

Further information regarding how your data is used can be found here:

Automated decisions

If you decide to unsubscribe from our email marketing service Mail Chimp and Klaviyo will automatically remove your data from their platform.

How long we keep your data

Your data will be held on the Mail Chimp and Klayvio platforms for as long as you are subscribed to our newsletters. You can unsubscribe or update your preferences at any time by clicking on the respective links contained in each newsletter we send.

Alternatively, if you would like to unsubscribe please email:

Where can I get advice

More information on how to seek advice in order to exercise your rights, raise a concern or complain about the handling of your personal information by the council can be found at