A public awareness and information campaign - ‘Let’s Get Oldham Talking’ - encouraging children and young people to develop their communication skills - has been launched on Oldham buses
I CAN the children’s communications charity, has been commissioned by Oldham Borough Council to deliver ‘Let’s Get Oldham Talking’ a public awareness campaign to promote the importance of language and talking more to each other.
‘Let’s Get Oldham Talking’ will be branded across buses, bus stops and poster sites across the borough targeting children and young people, parents, educators and employers.
The campaign will signpost the public to information and support about how important oracy (speaking and listening) is to increasing education, employment and future life opportunities.
Councillor Amanda Chadderton, Oldham Council Cabinet Lead for Children’s Services, said:
“Without good communication skills, children and young people are likely to encounter challenges at school or when they enter the world of work and that’s why we’ve launched ‘Let’s Get Oldham Talking’.
“Improving speech and language is a top priority in Oldham and engaging with the public is central to achieving this. One of the key messages behind this campaign is that a wide vocabulary is very important, and these awareness raising posters are designed to encourage the whole community to play their part to help the people of Oldham to retain these vital communication skills.”
Carol Payne from the charity I CAN said:
‘We’re delighted to be working with Oldham Council to launch ‘Let’s Get Oldham Talking’ so that children and young people can reach their amazing potential. At I CAN we often hear from people that that there is no clear message about the importance of speech, language and communication and we want to change this through actively engaging with professionals and the public.”
For more information visit: www.oldham.gov.uk/letsgetoldhamtalking and follow @OldhamTalks and #LetsGetOldhamTalking
About Let’s Get Oldham Taking
‘Let’s get Oldham Talking’ will work with parents, young people, educators, practitioners, employers and community leaders to ‘get Oldham talking’. The campaign will raise awareness of the impact that poor communications skills can have on a child or young person’s life.
‘Let’s Get Oldham Talking’ aims to help educators throughout Oldham to identify and support children and young people with speech, language and communication needs and to engage with local business and industry leaders to highlight the productive value of workforce employees with competent speech and language skills
• Across the UK, 20% of children are starting school with a language delay, rising to 40% in areas of high social deprivation in England.
• Oldham has been identified as an Opportunity Area (OA) by the Department for Education (DfE) to ensure children get the best start in the early years, build teaching and leadership capacity in schools, increase access to university, strengthen technical pathways for young people, and work with employers to improve young people’s access to the right advice and experiences.
• Between 2015 and 2016, 68% of children with English as a first language achieved a good level of development, compared to only 48% of children with English as an additional language.
• Fewer than half of children in Oldham eligible for free school meals achieved a good level of development. 75.5% of children achieved at least the expected standard in communication and language in the EYFS profile which is below the national average at 82%.
• The number of Oldham children with CSL needs by primary care need in SEN support has increased significantly since 2014 from 639 to 1298 and is above the England average.